A mobile-first shopping assistant platform connecting users to real-time store data, influencer-hosted events, and gamified shopping experiences. I led branding and UX/UI design across mobile and web, shaping the shopper experience and developing a strategy-driven partner dashboard for retailers.

A forward-thinking software company developing AI-powered digital products across sectors. I worked on defining the product vision through user research and competitor analysis, developed the brand identity, and designed seamless, user-centered interfaces for both web and mobile platforms.

Social app enabling users to visualize their ideal environments and explore how people from different cultures and backgrounds perceive the same spaces. Leveraging text-to-image AI with near real-time image and audio transformation, it blends individual visions to reveal both unique perspectives and shared attributes. I led the UX/UI design from concept to pixel-perfect delivery, producing user flows and high-fidelity prototypes. My work included integrating AI features, conducting A/B tests, and refining the experience through data-driven insights and user feedback.

An AI-powered digital platform designed to support athletes and their ecosystem. I led the UX/UI design for web and mobile, crafting an intuitive experience across performance tracking, multiple persona dashboard design, user flows, and athlete development tools translating a complex vision into a cohesive, visually engaging interface.